
Seed & agronomy
It starts before the field: certified seed programmes and agronomy support ensure the right processing varieties — high solids, low sugars — go into the ground.
The value chain
One unbroken chain — seed programmes, contract farming, cold storage, processing, quality, packaging and export — under a single point of accountability. Scroll through the journey a potato takes to become your ingredient.
08
Stages, one owner
5,000+
Farmers at the start
3,000 kg/hr
At the centre
24 months
Shelf life at the end

It starts before the field: certified seed programmes and agronomy support ensure the right processing varieties — high solids, low sugars — go into the ground.

Over 5,000 partner farmers grow to our specification across 50+ sourcing locations, with transparent pricing and season-long field support.

Crops are graded at the farm gate. Only sound, processing-grade potatoes move forward — size, solids and defects checked before a single tuber travels.

Temperature-controlled storage holds the crop at its best, smoothing seasonality so the factory — and your supply — runs year-round.

Washing, steam cooking, mashing and drum drying at 3,000 kg per hour — a continuous line engineered for uniform flakes, batch after batch.

Every batch is tested against defined parameters in our lab, with complete traceability from the finished bag back to the farm that grew it.

Flakes are sealed into food-grade multi-layer packaging and palletised in hygienic warehousing, ready for dispatch programmes.
Containers are loaded, documented and shipped to customers worldwide — arriving on shelf and on spec, wherever your line runs.
Owning the chain end-to-end is what turns a commodity into a dependable ingredient.
5,000+
Farmers empowered
30,000+
Tons processed
99.8%
Batch consistency
Traceability
Full farm-to-bag traceability comes standard with every shipment.