The value chain

From Farm to Fork.

One unbroken chain — seed programmes, contract farming, cold storage, processing, quality, packaging and export — under a single point of accountability. Scroll through the journey a potato takes to become your ingredient.

08

Stages, one owner

5,000+

Farmers at the start

3,000 kg/hr

At the centre

24 months

Shelf life at the end

Certified seed potatoes — sprouted red seed tubers held in cupped hands
Seed & agronomyStage 01

Seed & agronomy

It starts before the field: certified seed programmes and agronomy support ensure the right processing varieties — high solids, low sugars — go into the ground.

Processing-gradeseed varieties
Field agronomist shaking hands with a partner farmer in the potato crop
Contract farmingStage 02

Contract farming

Over 5,000 partner farmers grow to our specification across 50+ sourcing locations, with transparent pricing and season-long field support.

5,000+partner farmers
Farmers lifting and grading red potatoes by hand at the farm gate
Harvest & procurementStage 03

Harvest & procurement

Crops are graded at the farm gate. Only sound, processing-grade potatoes move forward — size, solids and defects checked before a single tuber travels.

50+sourcing locations
Inside the cold storage warehouse — palletised sacks under controlled temperature
Cold storageStage 04

Cold storage

Temperature-controlled storage holds the crop at its best, smoothing seasonality so the factory — and your supply — runs year-round.

50+cold storage facilities
Drum drying on the flakes line
ProcessingStage 05

Processing

Washing, steam cooking, mashing and drum drying at 3,000 kg per hour — a continuous line engineered for uniform flakes, batch after batch.

3,000 kg/hrprocessing capacity
Lab technician pipetting a flakes sample beside the microscope
Quality assuranceStage 06

Quality assurance

Every batch is tested against defined parameters in our lab, with complete traceability from the finished bag back to the farm that grew it.

99.8%batch consistency
Workers filling and sealing multi-layer bags of flakes on the packing line
Packaging & warehousingStage 07

Packaging & warehousing

Flakes are sealed into food-grade multi-layer packaging and palletised in hygienic warehousing, ready for dispatch programmes.

24 monthsshelf life
Dispatch & deliveryStage 08

Dispatch & delivery

Containers are loaded, documented and shipped to customers worldwide — arriving on shelf and on spec, wherever your line runs.

Pan-Indiadistribution + export

Owning the chain end-to-end is what turns a commodity into a dependable ingredient.

5,000+

Farmers empowered

30,000+

Tons processed

99.8%

Batch consistency

Traceability

Ask us where your batch was grown.

Full farm-to-bag traceability comes standard with every shipment.